Bulk SMS marketing is a form of digital marketing that involves sending text messages to a large number of recipients simultaneously, which can be promotional, informative, or transactional in nature. It can be used to target a group of customers or prospects.
This marketing strategy has become popular due to its ability to reach a large number of people in a short period of time, at a relatively low cost compared to other forms of advertising. It is used by businesses of all sizes to promote their products and services, offer discounts, send notifications, provide information, and build customer relationships.
Bulk SMS marketing can be carried out through a specialized SMS marketing platform or software that allows businesses to create, schedule, and send messages to a large number of recipients. The messages can be personalized with the recipient’s name, location, and other details, making them more relevant and engaging.
Types of bulk SMS marketing service.
There are several types of bulk SMS marketing services available, including:
Promotional SMS: Messages sent to promote a product, service, or offer. They are often used to generate leads and increase sales.
Transactional SMS: Messages sent to provide information about a transaction, such as a confirmation or update. They are often used by banks, airlines, and other businesses to provide important updates to their customers.
OTP SMS: Messages sent to provide a one-time password (OTP) for authentication purposes. They are often used by banks, online payment systems, and other businesses to verify the identity of their customers.
SMS Surveys: Messages used to collect feedback from customers about a product, service, or experience. They are often used by businesses to improve their offerings and customer satisfaction.
SMS Alerts: Messages sent to provide alerts or notifications about an event, such as a flight delay or a weather warning. They are often used by airlines, banks, and other businesses to keep their customers informed.
SMS Reminders: Messages sent to remind customers about an upcoming appointment, payment, or deadline. They are often used by healthcare providers, service providers, and other businesses to reduce no-shows and improve customer service. Overall, businesses can choose the type of bulk SMS marketing service that best suits their needs and goals.
Why Bulk SMS Should Be Your Go-To Marketing Tool.
Some of the benefits of using a bulk SMS marketing service include:
Cost-effective: Bulk SMS marketing is a cost-effective way to reach a large audience. Compared to other forms of marketing such as television, radio, and print ads, bulk SMS marketing is relatively cheap.
High open rate: SMS messages have a high open rate compared to other forms of digital marketing such as email marketing. Studies have shown that over 90% of SMS messages are opened and read within a few minutes of delivery.
Quick delivery: Bulk SMS messages are delivered almost instantly, making it an effective way to communicate time-sensitive information or offers.
High conversion rate: SMS messages have a higher conversion rate compared to other forms of digital marketing such as email marketing. This is because SMS messages are more personal and direct, and customers are more likely to take action.
Targeted marketing: With bulk SMS marketing, you can target specific groups of customers based on demographics, location, interests, and behavior, making it easier to tailor your messages to the needs of your audience.
High response rate: Bulk SMS marketing has a high response rate compared to other forms of digital marketing such as email marketing. Studies have shown that the response rate for SMS messages is as high as compared to email marketing.
Easy to track: With a bulk SMS marketing service, you can easily track the performance of your campaigns, including the number of messages delivered, opened, and responded to, allowing you to make data-driven decisions to improve your marketing efforts.
Tornotron’s capability in Streamlining Your Marketing Efforts using Bulk SMS Services
- Easily Personalize your bulk SMS : Personalize your bulk SMS by including names, IDs and other information via merge fields.
- Opt-Out or Opt-in users easily: Use our inbound feature to gather opt-ins. Include a readily available opt-out path to let users unsubscribe.
- Mobile surveys and forms: Create mobile-optimized surveys and forms. Get maximum response by sending them as links in your SMS campaign
- Custom sender names: Send bulk SMS from your customer 6-character /6-digit sender IDs or sender names and enhance brand identity.
- Attach files to your bulk SMS: Send images, PDFs and other files as attachments to your bulk SMS campaigns and grab your customer’s attention
- Mobile ticket and voucher: Design own voucher codes, unique coupons and mobile tickets. Insert them in your bulk SMS campaigns.
- Get enterprise ready: Robust SMS gateway and features like tiered account structure for teams/ franchise, user roles and privileges audit trial, bespoke services.
- Schedule and stagger options: You can plan ahead by scheduling SMS for a later time and date. Also, you can stagger your campaign to be sent in batches.
- Flexible contact management: Easily search, contacts, remove duplicates, merge/split groups etc.
- URL shorter: Convert your web links into unique track-able short links and get granular click reports to track and measure campaign effectiveness.
Tornotron provides a highly versatile platform that offers comprehensive support for over 10 programming languages, including PHP, JavaScript, Ruby, Java, Perl, Python, ASP.NET and C#. By providing support for multiple programming languages, Tornotron is able to cater to the specific needs of each client and deliver high-quality solutions that are tailored to your unique business requirements. Also, we support all popular file formats including JPG, doc, ppt, mp3, pdf, Mpeg, PNG, MIDI, GIF and more.
Tornotron abides by the rules and regulations put forward by TRAI. To send messages on behalf of the Principal Entity (businesses), every Bulk SMS Service Provider (telemarketer) must register on the DLT platform under the updated TRAI regulations. Also, every Business and Telemarketer will now have to register with the Telecom Operators to send messages to their clients.
Tornotron takes pride in the satisfaction of our customers. Over the years, we have worked with numerous clients across various industries and delivered exceptional results to help them achieve their online goals. We believe in providing a personalized experience to our clients, and our attention to detail is reflected in the positive feedback we receive. Don’t just take our word for it – hear it directly from our satisfied customer.
Bulk SMS marketing offers numerous benefits to businesses of all sizes, making it a valuable marketing tool. The key benefits include its high open and response rates, cost-effectiveness, targeting and segmentation capabilities, instant delivery, and high reach-ability. Additionally, Bulk SMS marketing allows businesses to personalize their messages, track their campaigns, and improve their customer engagement and retention. Overall, Bulk SMS marketing can help businesses improve their brand visibility, increase sales and revenue, and strengthen their relationships with customers.
